In what could potentially lead to a dramatic perception change of the company, Tata is set to launch the all-new Zest compact sedan. Zest looks promising, but will it help transform Tata’s fortunes and give the company a new identity? Tata Motors has launched the Zest compact sedan in India starting at Rs 4.64 lakh (ex-showroom, Delhi) for the petrol variant and Rs 5.64 lakh for the diesel. With class-leading design and features, the Zest is a revolution in Tata’s passenger car busines
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